Linda, a mother of two grown children, has always loved the food industry.
When her children were young she decided to create and run her own food demo and marketing agency. Interacting with the public, sampling specialty foods and listening to what consumers wanted was a perfect match for her outgoing personality.
Her next step was working for a small candy and specialty food distributor. After a five-year tenure she realized that although she loved the business, there were much healthier ways to snack!
Still interested in pursuing a career in healthy foods, her next position was with Glenn Foods. As a pioneer in soy-based products, this was the first brand to break out of the health food industry and successfully introduce Soy Crisps to the mass market. Linda was involved in all aspects of bringing a product to market, including new product research and development, package design, marketing, product launches and inventory management.
Linda then joined World Gourmet Marketing, a supplier of healthier portion control snacks. It was while working there that Linda realized she wanted to have more input in the products that she was bringing to market. After all, she had done it over and over again at other companies, why not do it and build a team that would embrace her passion and fuel her imagination. She had the knowledge, she had the contacts, she had the drive and she certainly had the ideas.
She was finally able to realize her dream at the beginning of 2008 when Medora Snacks was launched and Medora World became a reality.